Business requirements should inform every investment in new software and technological infrastructure. You don’t launch a new project, purchase a new piece of enterprise software, or develop a new process unless it’s in response to a core business need.But understanding exactly what that need is can be a challenge in itself.Even after spending time, resources, […]
Why Is Software Project Management Important? Project managers have a big responsibility — one that involves much more than avoiding overdue, over-budget software projects. Software project management ensures that the project in question aligns with business goals, achieves high-quality results, and delivers real value to all stakeholders. Software development comes with multiple risks and challenges […]
Introduction to Data Integration The key to business longevity and scalability is access to big data in which management can base informed decisions. However, without data integration, pulling information from different sources can quickly become unorganized. By implementing integration software, organizations can optimize data management and promote business expansion. Companies need access to a collection of […]
What Are Business Applications? A business application is a software solution or a set of programs that provide business functionality. They’re also used to enhance and monitor productivity throughout the organization. Business applications can be used externally, internally, or with other business apps. They can be built in-house or be purchased as off-the-shelf solutions. Which type of […]
Many business owners and CEOs believe that website building is a one-time effort, but that is incorrect – a website needs constant care to keep returning value to a company.
Websites are no longer simple “business card” sites. Now they are money-making machines and marketing magnets that need to engage savvy users in a split second.
When it comes to your brand identity online, there is so much more to think about than just your website. Your brand must shine—and be consistent—across many platforms and media.
When most people think about SEO, they will most likely think of a very specific kind of optimization: the kind that involves putting keywords on pages. While that’s an important part of SEO, there’s actually a lot more to it. In fact, that’s just one part of a single type of SEO. And if you want to get as much traffic to your site as possible, you’re going to need more than just that one kind of optimization.
As a content creator, you’ll want to know how well your content is performing. This is what web analytics can tell you. It tells you what the users do when they get on to your site, as well as how they get there and what they end up doing next.